Keyword cannibalization occurs when multiple pages on your website target the same keywords, causing search engines to struggle in determining which page is most relevant. This can lead to diluted ranking power, decreased visibility, and ultimately, lower traffic. Let’s dive in with Jason Berkes! Identifying Keyword Cannibalization Conduct a Keyword Audit To identify keyword cannibalization, you need to conduct a thorough keyword audit. This involves reviewing your website’s content and identifying pages that target the
Search Engine Optimization (SEO) is an important part of digital marketing that allows websites to rank higher in search engine results pages (SERPs). On-page SEO refers to the process of optimizing individual web pages to improve their visibility, relevance, and ranking in search engines. As a beginner, understanding on-page SEO can seem daunting, but with this guide, you’ll learn the essential techniques to optimize your website and drive more traffic to your online presence. What
In the ever-evolving landscape of search engine optimization (SEO), technical aspects play a crucial role in determining your website’s visibility and ranking. One such technical aspect that has gained significant attention in recent years is HTTPS (Hypertext Transfer Protocol Secure). In this article, we’ll delve into the impact of HTTPS on technical SEO and what you need to know to ensure your website stays ahead of the curve. What is HTTPS? HTTPS is an extension
